- Access to a Wide Media Network. Typically, PR specialists have built a strong network/relationship with the media across all platforms from print, broadcast to digital media. They understand how best to communicate with the public and know the perfect media fit for your target audience.
- Compete Effectively. Your competitors are out there. You see them in the news and on social media for a reason; they’re working the public relations better than you. As Barbara Corcoran, celebrity business mogul on Shark Tank, opined at an Inc. conference, “If you’re not being quoted in the press, you’re losing market share by losing limelight.” It’s that simple.
- Building brand recognition. First, let’s be very clear that building a brand is a marathon and not a sprint, which means that you should start the race as early as possible. The long-term effects of media visibility grow over time, in fact, years, and this creates amplification. This is how brands grow, with layers of conversation about their product over many years.
- To Stay relevant. Staying relevant means that your brand has a very active media presence. This means the right people are hearing about your brand, so if you stop talking, then you are no longer relevant. A good PR strategy will include a multi-tiered process with different ways to create a conversation. One of the worst things a company can do is hire a PR firm for six months and then let them go because they achieved a singular goal.
- It’s more effective than advertising. Earned publicity – be it word-of-mouth, customer testimonials or editorial media coverage – merely is more trusted than advertising. According to a study, PR is 90% more effective than advertising in influencing consumers. That being said getting a favorable mention of your brand, which is earned and not paid, holds much more weight than an ad. Who are you more likely to believe, a salesman or a person just like you who bought a product? Because of social media, we’re exposed to so much marketing and advertising content. People don’t trust brands as much anymore which is why influencer marketing and PR content provides an authentic touch to your business.
- Creates long-lasting relationships. As PR is about building trust and delivering value, you’ll establish lasting relationships and generate goodwill. Building and maintaining relations might seem like a time-consuming endeavor, but with a competent PR Firm, you can focus on building your business while they do the dirty work for you.
At SOL PR we have a commitment to understanding our clients’ businesses and focus on driving their growth. We deliver cost-effective tactical communications plans and look for long-term relationships that foster teamwork and shared knowledge. Such relationships allow for extensive industry networking and can produce results that exceed the expected.
Do you want to take your marketing communications to a new level? Contact us now!
