PR professionals should be the ethical conscience throughout AI’s development and use. Have you ever tried writing a human piece or business-focused article using ArtificialIntelligence technology, such as ChatGPT and other similar tools? You would observe the useof flattering language and…
Measurement and Analytics: How to measure the success of your PR campaigns
Public relations (PR) is an indispensable component of any organization’s marketing and communications strategy. The main objective of PR is to build and maintain a positive image of the organization among its target audience. Today, measuring the success of a PR…