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Tag: public relations

PR Professionals

Artificial Intelligence and Ethical Issues for PR Professionals

PR professionals should be the ethical conscience throughout AI’s development and use. Have you ever tried writing a human piece or business-focused article using ArtificialIntelligence technology, such as ChatGPT and other similar tools? You would observe the useof flattering language and…

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Corporate Social Responsibility

The Role of PR in Corporate Social Responsibility: Building a Positive Brand Image

Corporate Social Responsibility (CSR), the ethical obligation of businesses to contribute positively to society, has evolved from a mere buzzword to a core component of business strategy. When you think of the name Tony Elumelu, your first thought is the United…

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pr-campaign-measurement

Measurement and Analytics: How to measure the success of your PR campaigns

Public relations (PR) is an indispensable component of any organization’s marketing and communications strategy. The main objective of PR is to build and maintain a positive image of the organization among its target audience. Today, measuring the success of a PR…

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