SOL PR worked with the global wrestling brand, WWE, to announce the search for Next African WWE Superstar in Lagos Nigeria. Our team planned and perfectly executed the stakeholders engagement with Nigerian officials in Lagos, and the press conference which had Nigerian WWE star, Omos, and Apollo Crews live in Nigeria.
We orchestrated wide publicity for the campaign with over 100 print and online and broadcast media mentions recorded. The effort also drove huge audience engagement, as millions of African youths submitted their entry for the audition