SOL PR coordinated the media machinery for the maiden edition of Naija Super 8 football tournament in 2023. Our team orchestrated the tournament media publicity, which resulted in massive coverage across print, broadcast and online media platforms in Nigeria.
An elaborate collaboration with social media football influencers, blog posts curation, print and online interviews and features, generated massive fans engagement for the voting process, and good stadium attendance for the playoffs and main tournament in Eket, Akwa Ibom State, and the Mobolaji Johnson Arena in Lagos State respectively.
This yielded over 1 million media mentions for the tournament, with over 20 million users reached across social media platforms