Our team also led the publicity drive for Aquafina’s #PadiofLife campaign which caused the new Aquafina’s TVCs to go viral on social media.
We orchestrated curated conversations using notable celebrities and influencers including Actress Kate Henshaw, Jemima osunde, Jide Kene, Muna Abii, Aproko Doctor and music sensation, Young John on social media to drive publicity for the TVC and the Aquafina tagline #PadiofLife. The effort also drove huge audience engagement and increased brand loyalty.