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ALL STARS Big Brother Naija

About the project

Our work on the popular television reality show, notably through wall-to-wall
coverage, has elevated it beyond television to a lifestyle choice, as evidenced
by its generation of over 20,000 mentions across media platforms in form of
news, features, Op-eds and photos in the last edition we managed

Also, over 900,000 unique users posted over 2.5 million times on Twitter,
using the #BigBrotherNaija hashtag, which resulted in 984,700,000
impressions, reaching approximately 57,300,000 users for the ALL STARS
edition held in 2023

Results

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Impressions

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Users

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