Pepsi x AMVCA

Pepsi sponsored the 8th Africa Magic Viewers Choice Awards (AMVCA)

The AMVCA recognizes and celebrates the contributions of African filmmakers (actors, directors, technicians etc.) to the success of the continent’s film industry

The 8th edition births the emergence of an eight-day series of events, which will feature a celebration of fashion, technology, food and African culture

Pepsi brought a different perspective to the award show – an intriguing and memorable fusion of old and new, Afrorave and Afrobeats, – by delivering an energetic and unforgettable musical experience, tagged ‘Confam Gbedu’, to its target audience

  • Project Date:

    April – May 2022

  • Client:

    Seven-Up Bottling Company

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