AMVCA 2022

The Eight Edition of AMVCA

The annual Africa Magic Viewers’ Choice Awards (AMVCAs), which holds yearly in Lagos since debuting in 2013, have grown to become Africa’s most prestigious awards in film and television and stands as one of the most important events on the continent’s entertainment calendar

Being a red carpet and celebrity-driven event, our media team ensures optimal pre-event, event and post-event reportage to burn the AMVCAs into public consciousness and affection


  • Project Date:

    April 2022 – May 2022

  • Client:

    Multichoice Nigeria

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PR Activities

To spark conversation and boost public interest for the campaign, we generated publicity materials including; press releases, feature Articles, Op-ds, and Blog posts.
Media Loyalty Team
We collaborated with a list of journalists from notable platforms to form a loyalty team and ensure adequate coverage of the campaign from its inception to the end.
Photo Story
Photo splash of events during the campaign, which include: Media Conference, Opening Night, Fashion Runway, MTF Day, Digital Content Creator brunch,  Culture Day, Award Show
We engaged with  influencers to promote and create buzz for the cultural  day at the 8th AMVCA  which resulted in increased publicity on social media