Over the years, the media have not only come to trust our in-depth, transparent approach, but clients rely on us for seasoned counsel in the area of crisis communications. Our process is well-honed and yield optimal outcomes. We dig deep to understand all the facts and communicate our clients’ side of the story to the media, other key stakeholders, and the general public. Never defensive, our approach disarms adversaries, as we always paint the entire picture and craft balanced stories, emphasizing the good our clients do in their industries and the society at large. SOL PR is particularly adept at managing reactive crises, planning, message development as well as spokesperson preparation and training. We are available round-the-clock and give our clients confidence, knowing we are on call and available to offer expert counsel.
We work hand-in-hand with clients to help them meet goals established in their business plans. This is accomplished by identifying their key audiences-internal and external-and developing communications goals, strategies and tactics the effectively serve broad organizational objectives. Additionally, should a client need strategic planning to refine operations, we can review the business issues to ensure the programme is solid from start to finish
SOL PR understands the requirements of the news, trade and business press. We write to their format requirements. When it comes to securing placements in major print, broadcast and online outlets, we rely on our longstanding contacts across these platforms to achieve maximum impact. This, perhaps, has something to do with the fact that we have on our team former high-flying journalists with top-tier news organizations. At SOL PR, we lavishly consume, live, breathe and love the media. We follow editors, reporters, producers and on-air-personalities on their preferred social channels. This enables us to know when the shift reporting direction. While the dilution of the media can pose a challenge, we view this as an opportunity to stand apart and build stronger relationships with them as a resource on which they can count for compelling stories and events
Close relationships with our clients and their customers and audiences allow our team to select the appropriate format for advancing their perspective on industry issues and for showcasing their products/services and capabilities. These platforms include speaking engagements at trade shows, workshops/conferences and special sessions organized by government or private industry. Such opportunities are excellent communications vehicles for clients and their customers
Our portfolio includes acclaimed documentaries and impactful public advocacy television shows for our clients. Among these are Tax Talk, a television programme on tax education for the Federal Inland Revenue Service (FIRS); Tax Radio for the Lagos State Inland Revenue Service (LIRS), documentaries for the Akwa Ibom State Government and Asterix The Creche, an educational facility.
We have expertise in designing and implementing sophisticated and robust advocacy strategies for organizations in any industry and of any size. Our advocacy approaches are hinged on extensive interaction with relevant officials to deliver a wrap-around that impacts public policy.
Social Media Management
Social media platforms are not only tools to promote name recognition, but vital channels for listening and unearthing opportunities. Whether it is building advocacy or promoting an event, SOL PR utilizes such tools as Facebook, Twitter, Instagram, YouTube and LinkedIn. We re-purpose our PR results on social channels, creating credible and powerful content that helps build online presence for our clients. Across social media channels, we also build relationships for our clients, a skill we have honed over the years. We manage content or primarily focus on strategy. Either way, we work hand-in-hand with our clients’ teams to ensure all bases are covered.