If you’ve ever created something — a song, film, book, or even a cool design, you’ve probably wondered, “How can I make sure no one else takes credit for my work?” The answer lies in copyright. Copyright is a legal concept…
Building Brand Loyalty Through Authentic and Transparent Communication
Have you ever encountered a brand communication message laden with obvious promotional content that turned you off? You probably have. The harsh reality is that some of the messages you put out on behalf of your brand might elicit the same…
5 practical Tips For Building Brand Advocates
More often than not, a lot of us care about what others think of us. We care about how people perceive us and we do our best to project a favourable image. We also care to surround ourselves with people who…
Response Strategy as a Tool for Crisis Management: The How to Guide for Responding When Crisis Hits
Brands may not have control over the emergence of crisis, but they can control how they respond to it. How a brand responds to a crisis may determine its future in the short, medium and long term. Platforms like Twitter, Facebook,…
A Guide to Paid, Earned, Shared & Owned Media for Brands
Every brand needs adequate publicity for various reasons, primary among them are the need to communicate brand messages, product and service offerings as well as the need to educate existing and prospective customers about its brand ideals. To achieve this, the…