PR professionals should be the ethical conscience throughout AI’s development and use. Have you ever tried writing a human piece or business-focused article using ArtificialIntelligence technology, such as ChatGPT and other similar tools? You would observe the useof flattering language and…
Building Brand Loyalty Through Authentic and Transparent Communication
Have you ever encountered a brand communication message laden with obvious promotional content that turned you off? You probably have. The harsh reality is that some of the messages you put out on behalf of your brand might elicit the same…
Response Strategy as a Tool for Crisis Management: The How to Guide for Responding When Crisis Hits
Brands may not have control over the emergence of crisis, but they can control how they respond to it. How a brand responds to a crisis may determine its future in the short, medium and long term. Platforms like Twitter, Facebook,…
Measurement and Analytics: How to measure the success of your PR campaigns
Public relations (PR) is an indispensable component of any organization’s marketing and communications strategy. The main objective of PR is to build and maintain a positive image of the organization among its target audience. Today, measuring the success of a PR…
Itel Manchester United banter: PR Hit or Miss?
In this time and age, it is common for brands to engage in football banter on social media to gain publicity, elicit engagement and appear cool to the young demographic that make up a large number of users. While this may…
Internal Communication is External
A proven way of building brand image is through clear and consistent brand communication. It involves a well thought-out and implemented communication strategy that resonates with the brand’s audiences. A key aspect of the whole process is identifying the audiences and…
2023: How supporters are ruining chances of candidates, making tasks of engaged PR professionals difficult
The campaign for the 2023 general election has commenced unofficially, despite the polls being seven months away. With the candidates for the various elective positions now known, supporters have begun marketing their preferred candidates on traditional and social media. The candidates…
Demystifying Public Relations as a Profession
There are a few professional disciplines that are misconceived, and public relations is one of them. Publicity is the practice of managing and disseminating information from an individual or organization to the public to affect their perception. This simple definition is…
World PR Day 2022: Rebuilding the PR Profession on the Foundations of Trust, Truth, and Transparency
It is rather ironic that Public Relations, a profession that specializes in reputation management, suffers a reputational crisis. The profession has come a long way from its early days of press agentry, as practiced by founding fathers such as Edward Bernays,…