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Category: Business

Copyright

Copyright 101: What Every Nigerian Creator Needs to Know

If you’ve ever created something — a song, film, book, or even a cool design, you’ve probably wondered, “How can I make sure no one else takes credit for my work?” The answer lies in copyright. Copyright is a legal concept…

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5 practical Tips For Building Brand Advocates

More often than not, a lot of us care about what others think of us. We care about how people perceive us and we do our best to project a favourable image. We also care to surround ourselves with people who…

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Response Strategy as a Tool for Crisis Management: The How to Guide for Responding When Crisis Hits

Brands may not have control over the emergence of crisis, but they can control how they respond to it. How a brand responds to a crisis may determine its future in the short, medium and long term. Platforms like Twitter, Facebook,…

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A Guide to Paid, Earned, Shared & Owned Media for Brands

Every brand needs adequate publicity for various reasons, primary among them are the need to communicate brand messages, product and service offerings as well as the need to educate existing and prospective customers about its brand ideals. To achieve this, the…

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