Public relations (PR) is an indispensable component of any organization’s marketing and communications strategy. The main objective of PR is to build and maintain a positive image of the organization among its target audience. Today, measuring the success of a PR…
Itel Manchester United banter: PR Hit or Miss?
In this time and age, it is common for brands to engage in football banter on social media to gain publicity, elicit engagement and appear cool to the young demographic that make up a large number of users. While this may…
World PR Day 2022: Rebuilding the PR Profession on the Foundations of Trust, Truth, and Transparency
It is rather ironic that Public Relations, a profession that specializes in reputation management, suffers a reputational crisis. The profession has come a long way from its early days of press agentry, as practiced by founding fathers such as Edward Bernays,…
A Guide to Paid, Earned, Shared & Owned Media for Brands
Every brand needs adequate publicity for various reasons, primary among them are the need to communicate brand messages, product and service offerings as well as the need to educate existing and prospective customers about its brand ideals. To achieve this, the…