If you’ve ever created something — a song, film, book, or even a cool design, you’ve probably wondered, “How can I make sure no one else takes credit for my work?” The answer lies in copyright. Copyright is a legal concept…
Artificial Intelligence and Ethical Issues for PR Professionals
PR professionals should be the ethical conscience throughout AI’s development and use. Have you ever tried writing a human piece or business-focused article using ArtificialIntelligence technology, such as ChatGPT and other similar tools? You would observe the useof flattering language and…
Building Brand Loyalty Through Authentic and Transparent Communication
Have you ever encountered a brand communication message laden with obvious promotional content that turned you off? You probably have. The harsh reality is that some of the messages you put out on behalf of your brand might elicit the same…
The Role of PR in Corporate Social Responsibility: Building a Positive Brand Image
Corporate Social Responsibility (CSR), the ethical obligation of businesses to contribute positively to society, has evolved from a mere buzzword to a core component of business strategy. When you think of the name Tony Elumelu, your first thought is the United…
IWD: From lip-based service to value-based PR
In today’s fast-paced and data-driven world, businesses are constantly seeking innovative ways to gain a compIt was predictable that this year’s edition of the International Women’s Day (8 March) would go the same way the previous ones went. Organisations in the…
5 practical Tips For Building Brand Advocates
More often than not, a lot of us care about what others think of us. We care about how people perceive us and we do our best to project a favourable image. We also care to surround ourselves with people who…
Response Strategy as a Tool for Crisis Management: The How to Guide for Responding When Crisis Hits
Brands may not have control over the emergence of crisis, but they can control how they respond to it. How a brand responds to a crisis may determine its future in the short, medium and long term. Platforms like Twitter, Facebook,…