A proven way of building brand image is through clear and consistent brand communication. It involves a well thought-out and implemented communication strategy that resonates with the brand’s audiences. A key aspect of the whole process is identifying the audiences and…
2023: How supporters are ruining chances of candidates, making tasks of engaged PR professionals difficult
The campaign for the 2023 general election has commenced unofficially, despite the polls being seven months away. With the candidates for the various elective positions now known, supporters have begun marketing their preferred candidates on traditional and social media. The candidates…
Demystifying Public Relations as a Profession
There are a few professional disciplines that are misconceived, and public relations is one of them. Publicity is the practice of managing and disseminating information from an individual or organization to the public to affect their perception. This simple definition is…