In this time and age, it is common for brands to engage in football banter on social media to gain publicity, elicit engagement and appear cool to the young demographic that make up a large number of users. While this may…
Internal Communication is External
A proven way of building brand image is through clear and consistent brand communication. It involves a well thought-out and implemented communication strategy that resonates with the brand’s audiences. A key aspect of the whole process is identifying the audiences and…
2023: How supporters are ruining chances of candidates, making tasks of engaged PR professionals difficult
The campaign for the 2023 general election has commenced unofficially, despite the polls being seven months away. With the candidates for the various elective positions now known, supporters have begun marketing their preferred candidates on traditional and social media. The candidates…
Demystifying Public Relations as a Profession
There are a few professional disciplines that are misconceived, and public relations is one of them. Publicity is the practice of managing and disseminating information from an individual or organization to the public to affect their perception. This simple definition is…
World PR Day 2022: Rebuilding the PR Profession on the Foundations of Trust, Truth, and Transparency
It is rather ironic that Public Relations, a profession that specializes in reputation management, suffers a reputational crisis. The profession has come a long way from its early days of press agentry, as practiced by founding fathers such as Edward Bernays,…
A Guide to Paid, Earned, Shared & Owned Media for Brands
Every brand needs adequate publicity for various reasons, primary among them are the need to communicate brand messages, product and service offerings as well as the need to educate existing and prospective customers about its brand ideals. To achieve this, the…
Crisis Management: PR Firms’ Role in Diffusing Calamities for Organisations
Crisis management is a system that allows organisations to communicate effectively during a crisis, protects brands’ image and lessens reputational damage. It helps to mitigate any dilemma that may arise as a result of a reputational crisis, which may lead to the loss of public trust, support and legitimacy for businesses, brands and public institutions.