Public Relations and other Marketing Communications activities should not be at the bottom of the list of items to consider when envisioning your business, product or service. They should be close, very close, to the top of the to-do list, meaning they…
The Basics of Public Relations – Louisa Oseji
For Public Relations to be effective, activities around it must be well conceived, with clearly defined objectives. Crucial to the Public Relations process is the understanding that every bit of it is planned and deliberate, not ad-hoc, in a way that…
IMC Industry in Nigeria – Jenkins Alumona
Jenkins Alumona is the CEO of Strategic Outcomes Limited, an integrated marketing communication firm that has deep understanding of the Nigerian market. The consummated marketing communication professional, established Strategic Outcomes 15 years ago to approach the business differently but principally to achieve…