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Year: 2020

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Why Your Company Needs a PR Agency

At SOL PR we have a commitment to understanding our clients’ businesses and focus on driving their growth. We deliver cost-effective tactical communications plans and look for long-term relationships that foster teamwork and shared knowledge. Such relationships allow for extensive industry…

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Communications and PR: Seven Things to Know

Communications and PR are like Siamese twins- they both disseminate information to the public via a synchronised messaging format. However, just like twins, both activities have their own unique identities. Communications is the broad field of messaging- inclusive of Public Relations-…

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Marketing Communications is essential for new businesses – Jenkins Alumona

Public Relations and other Marketing Communications activities should not be at the bottom of the list of items to consider when envisioning your business, product or service. They should be close, very close, to the top of the to-do list, meaning they…

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The Basics of Public Relations – Louisa Oseji

For Public Relations to be effective, activities around it must be well conceived, with clearly defined objectives. Crucial to the Public Relations process is the understanding that every bit of it is planned and deliberate, not ad-hoc, in a way that…

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IMC Industry in Nigeria – Jenkins Alumona

Jenkins Alumona is the CEO of Strategic Outcomes Limited, an integrated marketing communication firm that has deep understanding of the Nigerian market. The consummated marketing communication professional, established Strategic Outcomes 15 years ago to approach the business differently but principally to achieve…

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